A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how [...]

If you like data visualization, you probably don’t want to miss this one. I just discovered this interactive dashboard IBM has developed earlier this year. Google has put together a visualization tool with the same sets of data by World Bank, but World Factbook Dashboard presents the data in a way more stylish and advanced [...]

GlobalWebIndex has recently launched a free tool that allows users to quickly get a snapshot of their data on social media insights, this free tool was built based around the data they have gathered from Wave 2 database from January 2010. The latest data, Wave 3 from July 2009 is only available for GlobalWebIndex clients. [...]

When I was a child, my parents used to give me long lectures all the time. I realized they would stop after awhile if I tried to act like I was listening. I wasn’t learning though. Listening is Easy More and more companies these days have started to gather data on what their consumers/ potential [...]

Why Tweetup? Some of you might have seen tweets about the Ogilvy’s APAC Digital Influence Summit lately. Ogilvy’s DI Summit is an internal event held by the Asia Pacific Regional team where all the digital experts from around the region will be attending a 3-day event in Hong Kong to exchange digital knowledge, connect and [...]

Solid Instead of getting readers to go through a bunch of text and paragraphs to figure out the key points,  list of reasons can highlight the main points for readers to easily take away. Easy to gather It’s easier for bloggers to gather a list, they can just browse around and Google what they want [...]

Just helping to spread this amazing piece created by my colleagues over at Ogilvy advertising. It is not a social media campaign, but the idea behind this ad campaign is absolutely clever and touching, the message they want to spread is the hospitality Shangri-La hotels offer, the “hospitality from the heart”. They have uploaded this [...]

Remember the marketing textbook from University? There were all these marketing principles, rules, and graphs, marketing funnel must be one of them.  I don’t think we need further explanation on the tradtional marketing funnel with Awareness, Consideration, Preference, Action, and Loyalty. This graph by Forrester explains the new marketing landscape, most of us rely hugely [...]

Google has developed tons of services and some of them are very valuable but not as widely used, Google Moderator is one of them. It is a very straight forward, easy-to-use service that allows a group of people to brainstorm, share ideas, questions, and opinions. Google Moderator is more powerful than Google form in many [...]

I’m often very sad about the music culture these days, when songs are all produced for profit and how they make people love their music with all the lifestyle marketing tactics. Cuban music (or any other non-mainstream music) on the other hand don’t do that, they aren’t desperate for attention, they aren’t playing music for [...]