Another brilliant piece by Axe and BBH London, love the chaos and the calm elvis presley as background music. Agency credits: Director: Tom Kuntz Creative Director: Dominic Goldman, David Kolbusz Art Director: Daniel Schaefer, Szymon Rose Copywriter: Daniel Schaefer, Szymon Rose Producer: Suza Horvat Sound: Factory Studios Account Director: Richard Lawson, Keir Mather Agency Producer: [...]

Car brands are investing more and more in online content, especially online videos. Mercedes Benz created a story with a video and launched 2 days ago to promote the upcoming SL class model. Story is a bit cheesy but demonstrates all key features beautifully.

This is an extremely clever video created by LG for their latest “World’s Slimmest Television”. Video shows the thief directly facing the security cameras as he walks out the electronic shop, the TV is so slim that you can’t see him holding the TV until the last camera.

To celebrate UAE National Day 2011, US and Sweden based interactive designers at Obscura Digital created this amazing eye candy, projected on the Sheikh Zayed Grand Mosque with more than 40 projectors.

This concept has so much potential. Would really like to see if a brand can crack this idea and integrate with social channels.

This is very clever, great use of augmented reality technology to build interesting interactions with readers. Fashion brands should definitely make good use of this concept!

From their Vimeo post: The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof. Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant [...]

Johnny Walker Australia recently launched a new ad with Leo Burnett, idea is to push around the old perception of whiskey being a “serious” drink. Quite funny to have “the important man” as the focus, however it reminds me too much of Old Spice Man’s approach.

I’m a huge fan fan of integrated marketing campaigns with innovative media ideas. This idea developed by DDB Finland is a cool example to get the product message across, which I believe is around speed, and “sharing” the joy with friends. The mechanism for this campaign (not confirmed): 1) App that can recognize the graphic [...]