Another brilliant piece by Axe and BBH London, love the chaos and the calm elvis presley as background music.

Agency credits:
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Art Director: Daniel Schaefer, Szymon Rose
Copywriter: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Director: Richard Lawson, Keir Mather
Agency Producer: Ruben Mercadal
Post Production: Framestor
Print Producer: Jeremy Gleeson
Account Manager: Jennifer Omran

Car brands are investing more and more in online content, especially online videos.
Mercedes Benz created a story with a video and launched 2 days ago to promote the upcoming SL class model.
Story is a bit cheesy but demonstrates all key features beautifully.

This is an extremely clever video created by LG for their latest “World’s Slimmest Television”. Video shows the thief directly facing the security cameras as he walks out the electronic shop, the TV is so slim that you can’t see him holding the TV until the last camera.

To celebrate UAE National Day 2011, US and Sweden based interactive designers at Obscura Digital created this amazing eye candy, projected on the Sheikh Zayed Grand Mosque with more than 40 projectors.

This concept has so much potential. Would really like to see if a brand can crack this idea and integrate with social channels.

This is very clever, great use of augmented reality technology to build interesting interactions with readers. Fashion brands should definitely make good use of this concept!

From their Vimeo post:

The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof.

Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds.

The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop choreography based on the concepts of growth, sharing, sending and receiving.

Directed by Nathan Drabsch, the performances were shot over one day using two RED Epic cameras, capturing the action at high speed. All design, editing and post production was done in-house by The DMCI team. We worked closely with composers and audio designers Mark Brandis & Jeff Black from ism studios, to create a unique score that perfectly compliments the performances.

As a whole, the focus is on the dancers as they create and interact with abstract forms in a vast unknown world. Their own movements determine the creation and final destruction of these elements. Their own paths of communication and creative expression have come full circle, and all that remains is the individual.

CREDITS

Created by The DMC Initiative (DMCI)

Contact: hello@thedmci.com.au

Creative Director / Director: Nathan Drabsch

Producer: Amy Nguyen

Editing, Design, 3D & Compositing: The DMCI – Brecon Littleford, Bernard Tan, Nathan Drabsch

AUDIO

Composition & Sound Design: Mark Brandis and Jeff Black @ ism studios

Contact: mark@ismstudios.com.au

CREW

Director: Nathan Drabsch

DOP: Simon Chapman

Camera Operators: Aaron Haberfield & Glen Cogan (Enigma)

Producer: Amy Nguyen

Talent Co-Ordinator/Production: Briony Luschwitz (Motion Picture Company)

Gaffa/Lighting: Steve Scholfield

Best Boy: Andrew Ward

Hair Stylist: Elizabeth Vo

Make Up Artist: Angela Vien-Debetaz

Cameras supplied by Lemac and Enigma

DANCERS

Sarah Seville

Natasha Marconi

William Sanchez

Christopher Van Doren

Amy Campbell

Charles Bartley

Thi Nguyen

Contact:

Belinda Mayne (Executive Producer)

belinda@thedmci.com.au

+61 2 9439 4111

thedmci.com.au

Johnny Walker Australia recently launched a new ad with Leo Burnett, idea is to push around the old perception of whiskey being a “serious” drink. Quite funny to have “the important man” as the focus, however it reminds me too much of Old Spice Man’s approach.

I’m a huge fan fan of integrated marketing campaigns with innovative media ideas. This idea developed by DDB Finland is a cool example to get the product message across, which I believe is around speed, and “sharing” the joy with friends.

The mechanism for this campaign (not confirmed):
1) App that can recognize the graphic on print ad (instead of QR code).
2) This graphic triggers Safari (or any mobile webbrowser) to open a URL
3) Land on a simple 2-button game page
4) Incentive to encourage users to get more people playing it

Don’t know the details about the campaign, but it would be a shame if they didn’t integrate social and score sharing on the page.