I’m a huge fan fan of integrated marketing campaigns with innovative media ideas. This idea developed by DDB Finland is a cool example to get the product message across, which I believe is around speed, and “sharing” the joy with friends. The mechanism for this campaign (not confirmed): 1) App that can recognize the graphic [...]

I always enjoy watching ads from male products, and AXE is one of my favorites. They came up with a clever ad last year that I really like, “clean your balls” guys!

This is another great social/ offline integration by Coca Cola Israel. This machine allows users to login to the Coca Cola app in real life using the face recognition feature, a very clever way to extend the offline experience to users’ friends and family through Facebook. Also look at the previous campaign Coca Cola village.

Santa has always been the face of Coca Cola, Pepsi just rolled out a new ad for this summer about Santa being in vacation, positioning Coke as the product that Santa’s bored of, and Pepsi as the wild drink for the summer. Very smart, reminds me of the old ad below.

It’s just amazing how far a brand can go for one single message. All through these years, the biggest drinks brand Coca-cola has only been communicating about positiveness and happiness. This is a new clever ad from Brazil that plays around with the contrast between negative and positive facts. Copywriting, music, and video editing were [...]

Samsung France just published this video for their new touchscreen product few days ago, love the “finger actions” and the editing for the cool visuals. h/t: @stephchev

Quite a smart concept to stand out and highlight their electric car product. The key communication is to propose an issue and highlight the fact that we’ve turned most of daily life activities/ services into electricity driven, except for cars.

This is an amazing example of a creative CV/ resume, created by French designer Victor Peitit looking for an internship in design/ communication. Really love the simplicity of the demonstration video, keeping it short is the key to get it spred.

A very clever ad created by Boom Communications Group in Peru last month for brand Sapolio Grill Cleaner.

Toy companies’ marketing is always interesting to look into, should children be the target audience or should parents be? Giving imaginations is one of the core element when marketing toys, Ogilvy and Mather Bogota has recently created an optical illusion campaign for Hot Wheels to get attention from parents and children on highway in Colombia. [...]