Dansk Port Teknik (DPT), garage door company recently worked with agency JWT Copenhagen this creative advertisement that really takes the most out of Toyota’s recall. This ad promotes 20% off on all garage doors, for Toyota owners only along with the broken garage door.
Marketing/ advertising industry is often cruel. It’s been only a week, Toyota [...]

We’ve all learned that Pepsi has decided to skip the Super Bowl ads in 2010 and will be injecting 20 million dollars into Refresh Project to improve community and customer relationships mainly through social media.
Seven hours ago, Google CEO Eric Schmidt posted this on Twitter:
Can’t wait to watch the Superbowl tomorrow. Be sure to watch [...]

I love advertising. I not a fan of American football but I watch Super Bowl only for the ads. I enjoy watching TV ads purely because of it’s form of art and creativity. So I would believe that I’m not a person who get easily influenced by an ad.

A recent research conducted by Synovate shows [...]

This is the latest print ad for glue company Loctite. Really love the powerful concept of this photo!Agency: DDB Milan, Italy

I used to spend so much on online ads for different campaigns with Google Adwords, Facebook, and other smaller pay-per-click programmes. Online-ads are “still” popular because people don’t need much knowledge to launch it, also a very measurable tactic which shows people the return on investment in the most direct way.
Why do people click on [...]

I am not a Bottled Water fan, I just don’t see the value in paying for a branded bottle of water to cover their marketing costs while I can easily get water for free. However, I’m always interested in seeing how these brands try to position themselves among the others.
Here’s a very funny one by [...]

“Site” doesn’t have to be an online “website”, it can also be a camp site. The advertisement above is by Coleman outdoor company that has over 100 years history of bringing people together with their outdoor products. This video has high potential for going viral, very clever for positioning themselves as a “social networking site”.
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Being part of Ogilvy, I’m proud to share the success of their new campaign by Ogilvy Paris. With the weather getting warmer, it’s the best time for Perrier to launch this creative TV and print campaign, “melting perrier”.
The video was uploaded to Youtube on April 23rd, and there have been 2300 views (plus other video [...]

Animals are always used in Ads. Like the old Cadbury viral video from 31 August 2007, ICC World Twenty20 is using Gorilla again, but this time, they are playing cricket. It’s only been 4 days to a week since it’s uploaded, so far around 6000 views, will it go viral?

Ads are all over the Internet. Recently, status updates/ micro-blogging have become popular, some people even use status updates to express themselves in an artistic way.
Status Update advertising basically means to pay certain profile owners and get them to talk about a brand/ product/ service.
After PayPerPost and other networks for blog post advertising, I [...]