University is always a fun place to be, I went to Hong Kong Polytechnic University to give a presentation on how Social Media is changing the advertising industry last Friday. As I told the students, I was THE bad boy when I was in University. Never liked to be in class, drank at the bar during [...]

Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage [...]

Dansk Port Teknik (DPT), garage door company recently worked with agency JWT Copenhagen this creative advertisement that really takes the most out of Toyota’s recall. This ad promotes 20% off on all garage doors, for Toyota owners only along with the broken garage door. Marketing/ advertising industry is often cruel. It’s been only a week, [...]

We’ve all learned that Pepsi has decided to skip the Super Bowl ads in 2010 and will be injecting 20 million dollars into Refresh Project to improve community and customer relationships mainly through social media. Seven hours ago, Google CEO Eric Schmidt posted this on Twitter: Can’t wait to watch the Superbowl tomorrow. Be sure [...]

I love advertising. I not a fan of American football but I watch Super Bowl only for the ads. I enjoy watching TV ads purely because of it’s form of art and creativity. So I would believe that I’m not a person who get easily influenced by an ad. A recent research conducted by Synovate [...]

This is the latest print ad for glue company Loctite. Really love the powerful concept of this photo!Agency: DDB Milan, Italy

I used to spend so much on online ads for different campaigns with Google Adwords, Facebook, and other smaller pay-per-click programmes. Online-ads are “still” popular because people don’t need much knowledge to launch it, also a very measurable tactic which shows people the return on investment in the most direct way. Why do people click [...]

I am not a Bottled Water fan, I just don’t see the value in paying for a branded bottle of water to cover their marketing costs while I can easily get water for free. However, I’m always interested in seeing how these brands try to position themselves among the others. Here’s a very funny one [...]

“Site” doesn’t have to be an online “website”, it can also be a camp site. The advertisement above is by Coleman outdoor company that has over 100 years history of bringing people together with their outdoor products. This video has high potential for going viral, very clever for positioning themselves as a “social networking site”. [...]

Being part of Ogilvy, I’m proud to share the success of their new campaign by Ogilvy Paris. With the weather getting warmer, it’s the best time for Perrier to launch this creative TV and print campaign, “melting perrier”. The video was uploaded to Youtube on April 23rd, and there have been 2300 views (plus other [...]