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Avatar VS Sherlock Holmes on Social Media

Tim Ho — Wed, 23 Dec 2009 10:20:25 +0000

I always think it’s interesting to see movies’ online mentions because movie business rely so much on Word on Mouth. I believe that “word of mouse” can somehow reflects how the movies are doing.
You might also want to check out my previous post “Social Media Mentions of Movies predict Revenue“.

Avatar is obviously ahead of the game, but Sherlock Holmes is catching up, I believe mention numbers will grow after it official releases on 24th Dec. See graph below:

I used these 2 movies on this research because they both have interesting social media strategies.
To learn more about their social media tactics, read: Avatar The Movie and Social Media Marketing also Sherlock Holmes Turns to TweetDeck for Film Promotion and Tickets Giveaway on Neon Punch.

Lesson from Newbie: Don’t show face on Twitter Avatar!

Tim Ho — Mon, 09 Nov 2009 14:34:49 +0000

From some of my previously postings about Twitter avatar like “How to be an Eye-Magnet on Twitter“, I suggested Twitter users to “always” use their faces as avatar images. I still think the same on that, because using a picture of you can give your followers a personal but virtual “human-to-human” communication, which means warmer engagement. But I heard some interesting theories today from a friend; Ashleigh Flower, who’s a social media newbie.

Ashleigh just created a Twitter account today, so I asked her to pick avatar carefully from her photo album, but then she told me that she wasn’t going to use her own picture for it. I asked her why, I thought she would answer me something like “I want my privacy” or “it’s the internet, I don’t want people to know how I look like!” But surprisingly, she gave me a very social media focused answer.

She said, “I don’t want people to be judgmental when they communicate with me on Twitter, especially not because of how I look. I want people to communicate with me because of my interests and content.”
I agreed on what she said, because I’m quite sure 98% of my followers talk to me only because of how good I look (joking ), but I do enjoy getting perspectives from different people, especially newbies, who can surprise you sometimes.

Feel free to follow Ashleigh on Twitter and welcome her!

20 Twitter Avatars that Should Never Be Changed

Tim Ho — Thu, 25 Jun 2009 16:25:44 +0000

We discussed about the importance of Twitter Avatars on here. So, I decided to put togther a list of remarkable avatars from my “Following” list. These avatars are the ones that attract my attention right away, the real “Twitter Eye Magnets”. But of course, content of their tweets are part of what made their avatars good.

Tell me what you think about them, and follow them if you haven’t yet!

The list below is in random order.

	@Tortue Current colleague from 360 Digital Influence Ogilvy. He tweets mainly about social media, tech, and news. Unfortunately he changed his avatar.
	@nictinworth Followed him because of his passion on data visualization and graphic design. Digital Director for Fluid Hong Kong who interacts a lot on Twitter.
	@dda French living in Hong Kong and China who doesn’t think he’s a French. Like his avatar because it actually looks exactly like him.
	@jmis I assume this is a picture of herself, the colour attracts so much attention. I like her twitpics on food and things she sees in Hong Kong.
	@myshiren My sister who likes to RT my tweets, that’s basically what she does on Twitter.
	@richiereverley Haven’t really had a chance to start a conversation with him, but his avatar is very interesting.
	@fionawong0501 Great avatar. I like her twitpics about food in Hong Kong and the restaurants and bars she goes to.
	@adalinelau Not a fan of avatars that don’t users’ faces, but after meeting Adaline, she actually looks like the avatar, so it’s all good. She likes to @ reply to people.
	@admance He shares great advertising pieces, also a clear, and happy avatar.
	@Donnette Tweets about mostly news, this black and white avatar, plus her simple Twitter handle always grab my attention.
	@teedubya Creative and remarkable avatar. Tweets about social media.
	@gabyu French Designer based out of Shanghai. His avatar is very effective in telling audience where he is. (Chinese words: Finally back to Shang Hai!)
	@christinelu Lovely avatar, founder of the china business network, always engage and tweets about live events.
	@nikipaniki Digital person for Consumer Marketing practice in Ogilvy Singapore. Cute avatar, easy to remember, and she often interacts with her followers.
	@raiha Her avatar is very easy to remember. She tweets about social media and share news about her Tweetups.
	@christianfea Friendly avatar. He tweets about Twitter, and other social media channels for business.
	@angelaleowgray Cute avatar. I enjoy seeing her twitpics of Hong Kong, and food. Also she is very good at taking pictures of strangers on the street.
	@jansen Again, I’m not a big fan for avatar that hides users’ face, but jansen’s avatar is absolutely remarkable. Also, he’s probably the biggest tech blogger in Hong kong.
	@thomascrampton Don’t think I need further description on Tom. His avatar very well representing himself, and definitely shouldn’t change it because I wouldn’t see his tweets if he did.
	@shamir Based in Paris, Sr Product Manager of Flickr, and his avatar clearly shows it.

Now tell me about my avatar, should I change mine?