Most of the social media projects I deal with at Ogilvy are for global brands, it’s interesting to learn from local successful cases like this one. It’s a cafe in Mong Kok with a wide range of comic book collections called Ease House Cafe, where they target mainly to young comic lovers. As a small [...]

Ads are all over the Internet. Recently, status updates/ micro-blogging have become popular, some people even use status updates to express themselves in an artistic way. Status Update advertising basically means to pay certain profile owners and get them to talk about a brand/ product/ service. After PayPerPost and other networks for blog post advertising, [...]

When I first learnt about direct marketing, it was all about envelopes and mailboxes. Then email marketing came out. What’s now? I’m sure many of us are aware of the push and pull concept in marketing these days. Direct marketing doesn’t have to be “direct” anymore. The whole point of DM is to customize the [...]