A tribute to Brazilian racing driver Ayrton Senna during the Grand Prix of Japan in 1989, the latest commercial for Honda tries to recreate the sound of the scene with the set up of speakers and lights. You can learn more about this project here.
Car brands are investing more and more in online content, especially online videos. Mercedes Benz created a story with a video and launched 2 days ago to promote the upcoming SL class model. Story is a bit cheesy but demonstrates all key features beautifully.
Quite a smart concept to stand out and highlight their electric car product. The key communication is to propose an issue and highlight the fact that we’ve turned most of daily life activities/ services into electricity driven, except for cars.