Mercedes’ marketing and communication is clearly heading towards the direction of being more innovative than before. After the brilliant video showcase of the “invisible mercedes” (video above) went viral, they have published a new video for the French market (video below) 3 days ago, looks a bit more hip and lifestyle driven than any other [...]

Car brands are investing more and more in online content, especially online videos. Mercedes Benz created a story with a video and launched 2 days ago to promote the upcoming SL class model. Story is a bit cheesy but demonstrates all key features beautifully.

Quite a smart concept to stand out and highlight their electric car product. The key communication is to propose an issue and highlight the fact that we’ve turned most of daily life activities/ services into electricity driven, except for cars.

My colleagues at Ogilvy Paris did an amazing job for Europcar Crush Hour campaign. Here’s the case study for it, enjoy!