“Indirect” Direct Marketing

When I first learnt about direct marketing, it was all about envelopes and mailboxes. Then email marketing came out. What’s now?
I’m sure many of us are aware of the push and pull concept in marketing these days. Direct marketing doesn’t have to be “direct” anymore. The whole point of DM is to customize the [...]


Spam and Junkmail killing Direct Marketing

In both traditional marketing principles and Digital Marketing, direct marketing (direct mail) has always been an effective way to target potential clients. I have 2 main email accounts, one of course is for important emails, the other one is basically for junk mails as I like to see what e-mail marketing strategies companies are practicing.
So [...]

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A Little Something About Tim:

Tim Ho

I'm a Regional Digital Strategist at Ogilvy 360 Digital Influence APAC. I love web designing, data visualization, latin music, cooking, painting, inventing new drinks, and monkeys. Here is my main blog where I share social media news, ideas and insights. I also have a more personal blog called Tim Ho's Monkey!

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