All posts tagged direct marketing

emailMarket

Is Social Media Killing Email Marketing?

This is the question that most Digital Marketers have thought about. In a recent research by Sherastone, only 2 digital marketing “tactics” had increased in budget in 2009; they are email and social media. Social Media is NOT killing Email Marketing I don’t think email marketing is dying. I think marketers need to really see social media as a strategy, and email marketing can be one of the “social media Read More...

“Indirect” Direct Marketing

When I first learnt about direct marketing, it was all about envelopes and mailboxes. Then email marketing came out. What’s now? I’m sure many of us are aware of the push and pull concept in marketing these days. Direct marketing doesn’t have to be “direct” anymore. The whole point of DM is to customize the ideas/ messages and send them to the segmented targets directly, with a call-to-action most of Read More...

Spam and Junkmail killing Direct Marketing

In both traditional marketing principles and Digital Marketing, direct marketing (direct mail) has always been an effective way to target potential clients. I have 2 main email accounts, one of course is for important emails, the other one is basically for junk mails as I like to see what e-mail marketing strategies companies are practicing. So one day, I was thinking… I am a Digital Marketer, and for that reason Read More...