Cision and Don Bates of George Washington University have recently conducted a research on Print and Web Journalists’ usage of social media for researching and reporting stories. Results are based on 371 responses from September 1, 2009 to October 13, 2009. There are approximately two thirds of all journalists and writers using social networking sites [...]

I always think it’s interesting to see movies’ online mentions because movie business rely so much on Word on Mouth. I believe that “word of mouse” can somehow reflects how the movies are doing. You might also want to check out my previous post “Social Media Mentions of Movies predict Revenue“. Avatar is obviously ahead [...]

I love advertising. I not a fan of American football but I watch Super Bowl only for the ads. I enjoy watching TV ads purely because of it’s form of art and creativity. So I would believe that I’m not a person who get easily influenced by an ad. A recent research conducted by Synovate [...]

Apple iPhone was designed in the US, started in the US, and most of the great features and apps are based around the US. But apparently people in Asia love iPhone more than any other countries. Source: Google Trends Insight For a digital product like iPhone, it makes sense to approximately calculate popularity of the [...]

Google just announced that 17 World Development Indicators can now be searched in Google search. Therefore you will see this in Google search result if you look for Internet users of a country: I’ve always been paying attention to World Bank as they have good amount of high quality data visualization and very useful data. [...]

Although I don’t count Twitter as an Instant Messaging service, it’s interesting to see this statistic published by Palo Alto Network few days ago. In the report, they put Twitter together with other popular IMer like msn, facebook chat, google chat and meebo. Surprisingly, they all went up since Spring this year, and even more [...]

While marketers are considering shifting funds from traditional media to social media, a recent study done by Ofcom finds UK teens are starting to lose interest in social networking. Among the age group of 15 to 24, the growth of social networking has been slowing down since March last year. Number of people who created [...]

When there were less competitors in every industry, consumers purchase only for the functions and usability of products. Companies then realized they had to differentiate themselves when more and more competitors came up and shared their profits in the industry. Similar thing is happening in social media. As the graph above shows, the importance of [...]

As I mentioned on my other post “Movie Industry should love Twitter“, Twitter is a great tool for movie makers to spread the awareness about their new movies. On my recent studies, I found out something interesting. I’ve run a search with my listening tool to see the number of mentions of 3 recent movies [...]

It has been a popular topic on how people can engage with the most followers by tweeting at the right period of time. But does it really matter? What’s your purpose: People engage on Twitter for different reasons; some people use it as a broadcast medium, some use it to connect with friends, some are [...]