It takes more time, effort and creativity these days to effectively grab people’s attention on the Internet. Hellmann’s new campaign is one of them that grabbed mine.
Hellmann’s Real Food Movement is a very social media based campaign that raises Canadian’s awareness on local food production.

The website encourages visitors to share the page through social networks with real time counting the amount of people who have viewed the video, “Acted” and “talked” about it.


Great animation in Video:

See this in Action!