All posts tagged Marketing

jiro

What can marketers learn from Jiro the sushi master

Jiro Dreams of Sushi is a documentary about the 85 year-old sushi master, Jiro Ono, who has been working his entire life improving his Michelin 3-star sushi restaurant in Tokyo. I recently had a chance to watch this documentary on the plane. Like many other documentaries and good films, the philosophies in them apply to many different things, in both professional and personal situations. Jiro Ono, like many other Japanese Read More...

universal_emotion

The trick of talking to people’s emotions

I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, I started to pay extra attention to most of the business leaders and marketers, they Read More...

facebook_Google

Yes, Facebook might beat Google on Online Ads

Before getting into my ridiculous thoughts on how Facebook can be able to compete directly with the big Google in the close future, let’s compare their current ad services. Google Google Adwords (and Adsense) is very powerful, ad engine crawls all content on websites, with very complex algorithm, Google can manage to serve extremely relevant ads to the site content, idea is to get viewers interested to similar content since Read More...

creativity_matter

Creativity means Nothing…

Remember when I was around 15, I started criticizing many marketing campaigns during those times as I thought most of them were very “inside the box”. I had the most crazy ideas and I knew they would be huge if they were executed, yes, IF THEY WERE executed.

struggle_CG

The Power of “the struggle” in marketing (Video)

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday. I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle. The experience of the miners in Chile is now turning into a movie, one of the best films of all times (in my opinion) Cast Away is just about Read More...

consumers_Liar

No, you can’t (always) trust customers!

Businesses are supposed to be built around, or even within consumers these days, that’s why research is becoming more and more important when it comes to any kinds of business development, but should companies trust their customers? Polls, surveys, and focus groups are what most companies use for consumer insights, I don’t doubt the accuracy of the surveys and I know companies and agencies are getting very good at conducting Read More...

howTocreateViral

How to create viral videos?

Working in an agency, and being in the leading social media team in Asia Pacific, there are a few common questions that I always get. “How to make my video viral” is one of the most popular ones that comes up all the time, clients even tried to pay us for a “formula” to make things viral. I’m about to give you the answer, for free, which might not answer Read More...

reBull-03

Experiential Campaign: Red Bull Airdrop Box

[nggallery id=5] A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how powerful it can be to be “memorable”. Not that hiring hot girls to Read More...

Trad_social_Funnel

Graph: Traditional VS Social Marketing Funnel

Remember the marketing textbook from University? There were all these marketing principles, rules, and graphs, marketing funnel must be one of them.  I don’t think we need further explanation on the tradtional marketing funnel with Awareness, Consideration, Preference, Action, and Loyalty. This graph by Forrester explains the new marketing landscape, most of us rely hugely on recommendations before purchase. With the help of social media and other communication platform, recommendations, Read More...