Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage [...]

Dolce&Gabbana has always been the leader in technology among other fashion brands. In 2005, D&G broadcasted their fashion shows live on it’s official website. In 2008, they started to get into the mobile market, established dolcegabbana.mobi to create a more interactive way to communicate with fans, then a free iphone app was developed after. They [...]

I’m not a good listener in conversations, but I’m pretty sure I’m the best listener on others’ conversations in public places. I was at a dinner tonight in a local restaurant, just one of those casual Hong Kong restaurant and I got inspired by some random influencers. So people from the table behind me were [...]

It’s hard to gain new customers, but it’s even harder to keep existing ones. I was about to switch to another hosting company this morning, but a 5-minute online chat stopped me from making this decision. If you own a website/blog, you should know that the customer lifetime value in web hosting industry is very [...]

While marketers are considering shifting funds from traditional media to social media, a recent study done by Ofcom finds UK teens are starting to lose interest in social networking. Among the age group of 15 to 24, the growth of social networking has been slowing down since March last year. Number of people who created [...]

When there were less competitors in every industry, consumers purchase only for the functions and usability of products. Companies then realized they had to differentiate themselves when more and more competitors came up and shared their profits in the industry. Similar thing is happening in social media. As the graph above shows, the importance of [...]

I am not a Bottled Water fan, I just don’t see the value in paying for a branded bottle of water to cover their marketing costs while I can easily get water for free. However, I’m always interested in seeing how these brands try to position themselves among the others. Here’s a very funny one [...]

Found this great article “Future of Marketing and Advertising… Is Gaming?” from futurelab by Taylan Kadayifcioglu. We expect faster and easier communication, information and technology, product/ service reviews can be easily found online with a few clicks, there’s no doubt that the only way brands can survive in long-term is to deliver true value. “True [...]

Gordin Ramsey is not only a British celebrity chef, but also a smart marketer. I watched a few episodes of the Kitchen Nightmares and it reminded me of the basic marketing concepts that I had almost forgotten. Kitchen Nightmares is a TV programme where Gordin goes around the world and improves failing restuarant businesses. I [...]

When I first learnt about direct marketing, it was all about envelopes and mailboxes. Then email marketing came out. What’s now? I’m sure many of us are aware of the push and pull concept in marketing these days. Direct marketing doesn’t have to be “direct” anymore. The whole point of DM is to customize the [...]