Another brilliant piece by Axe and BBH London, love the chaos and the calm elvis presley as background music. Agency credits: Director: Tom Kuntz Creative Director: Dominic Goldman, David Kolbusz Art Director: Daniel Schaefer, Szymon Rose Copywriter: Daniel Schaefer, Szymon Rose Producer: Suza Horvat Sound: Factory Studios Account Director: Richard Lawson, Keir Mather Agency Producer: [...]

Sex always sells. I’ve seen tons of ads and other marketing tactics that use sex as a major tool to drive views, but this new campaign by La Senza is “sexily creative” and has the potential to go viral. It is a dead simple mechanism in terms of sharing and microsite development, it’s a piano [...]

Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage [...]

It’s not a surprise that Internet usage grows in Hong Kong over time, what’s interesting is that according to a study by HK Internet Project, the number of male Internet users dropped by 2% from 2007-2008. In 2008, Hong Kong has slightly more female than male with sex ratio of 0.96male/female. And in 2009, estimated [...]