All posts tagged Social

Super Bowl Ads Preview

Advertising is “back” – Is social media not working?

Fox Sports just announced that all their commercial spots for Super Bowl next year are all sold out. Super Bowl starts around first week of February every year, commercial airtime from previous years was sold out around December or even January. We’ve been hearing companies shifting their marketing budgets from tradition marketing/ advertising to social media, Pepsi made huge buzz last year when they decided to skip Super Bowl ads Read More...

Inception

How the Internet and Social Media are similar to movie Inception

I wasn’t too impressed by the movie Inception, maybe I set the expectation too high because of all the great buzz online and offline. This movie, however, reminded me about how social networks are structured these days. Many people said that the Internet is like their second life, they can’t live without it and it’s nothing eventful for them to be on it. What social networking sites do are actually Read More...

China_Luxury_social_Media

Why luxury brands are forced to engage on Chinese social media (even when they don’t make money)

Many of us are aware of how fast the luxury market has been growing in China, it is currently the second largest market in the world for luxury goods. China is also a country with most internet users, so it’s pretty obvious that luxury brands should start targeting netizens and let Internet plays huge role in their marketing strategies, but they all face the same problem; Chinese people still don’t Read More...

globalWebIndexLite

Free Tool: Global Web Index Lite

GlobalWebIndex has recently launched a free tool that allows users to quickly get a snapshot of their data on social media insights, this free tool was built based around the data they have gathered from Wave 2 database from January 2010. The latest data, Wave 3 from July 2009 is only available for GlobalWebIndex clients. This tool comes very handy when you are looking to create quick slides with valuable Read More...

listening_socialMedia

Stop listening on Social Media!

When I was a child, my parents used to give me long lectures all the time. I realized they would stop after awhile if I tried to act like I was listening. I wasn’t learning though. Listening is Easy More and more companies these days have started to gather data on what their consumers/ potential consumers say about their brands on social media. Since there are tons of free and Read More...

DI tweetup

The DI Tweetup 2010

Why Tweetup? Some of you might have seen tweets about the Ogilvy’s APAC Digital Influence Summit lately. Ogilvy’s DI Summit is an internal event held by the Asia Pacific Regional team where all the digital experts from around the region will be attending a 3-day event in Hong Kong to exchange digital knowledge, connect and bond with other team Although the event is not open for public, we would like Read More...

Trad_social_Funnel

Graph: Traditional VS Social Marketing Funnel

Remember the marketing textbook from University? There were all these marketing principles, rules, and graphs, marketing funnel must be one of them.  I don’t think we need further explanation on the tradtional marketing funnel with Awareness, Consideration, Preference, Action, and Loyalty. This graph by Forrester explains the new marketing landscape, most of us rely hugely on recommendations before purchase. With the help of social media and other communication platform, recommendations, Read More...

popVScuba

Pop Music and Cuban Music of Social Media

I’m often very sad about the music culture these days, when songs are all produced for profit and how they make people love their music with all the lifestyle marketing tactics. Cuban music (or any other non-mainstream music) on the other hand don’t do that, they aren’t desperate for attention, they aren’t playing music for money, they just love music and believe in it. PR/ Social Media Agencies that produce Read More...

learnedUni

What I learned from the University Students

University is always a fun place to be, I went to Hong Kong Polytechnic University to give a presentation on how Social Media is changing the advertising industry last Friday. As I told the students, I was THE bad boy when I was in University. Never liked to be in class, drank at the bar during “5-minute breaks”, and of course, never paid attention to guest speakers. These students are very Read More...

emailMarket

Is Social Media Killing Email Marketing?

This is the question that most Digital Marketers have thought about. In a recent research by Sherastone, only 2 digital marketing “tactics” had increased in budget in 2009; they are email and social media. Social Media is NOT killing Email Marketing I don’t think email marketing is dying. I think marketers need to really see social media as a strategy, and email marketing can be one of the “social media Read More...