Report: Oscar Social Media Roundup – Social Media predicted winnings

Oscars Academy Awards have finally ended, after all the buzz on the Internet, it’s time to round it up and see what the buzz was all about. Social media was actually a big part of Oscar, it actually predicted some of the results.

Key findings from this research:

There are 389955 unique conversations on social media in [...]


Event: Tweetup with Brian Giesen and Tom Smith

I will be hosting my 2nd tweetup of 2010 on March 2nd. This tweetup is going to be a little different from the previous ones, we will have 2 special guests (actually 3) this time.
Brian Giesen
@bdgiesen is my colleague in Ogilvy who’s based in Sydney Australia,  he’s is an award-winning, founding member of Ogilvy’s 360 [...]


Domino’s: The Pizza Turnaround

Around Christmas time 2009, Domino’s pizza launched this smart social campaign called The Pizza Turnaround. The main idea of the campaign is to gather feedback of the taste of their pizza through social media, and they would create new pizza recipe with the comments. Commenting on public network like Twitter would create word of mouse [...]


Looking for a job? Don’t send out CVs before you read this!

So you’ve got the education that you needed, the knowledge that you wanted, and the position that you are interested in. Time to send out your well-structured and perfect written cover letters and CVs. Wait, have you Googled yourself yet?
According to a recent survey done by CareerBuilder.co.uk, most of the employers these days screen candidates [...]


Random Influencer – Experts aren’t cool enough anymore

I’m not a good listener in conversations, but I’m pretty sure I’m the best listener on others’ conversations in public places. I was at a dinner tonight in a local restaurant, just one of those casual Hong Kong restaurant and I got inspired by some random influencers.
So people from the table behind me were talking [...]


Young Teens love social networking, hate Twitter

It’s not surprising that social networking sites are becoming more and more important for most Internet users. Most of the teens these days own a Facebook profile, for both networking and playing online games.
Teens are extremely active on Social Media
From a recent research conducted by Pew Internet, 63% of teens in America go online every day, [...]


Rambler: The Sneakers that Tweet

Rambler is the only pair of shoes in the world that owns a Twitter account, designed and created by artist and technology savvy Ricardo Nascimento. These’s a sensor inside the sneakers that tracks movements, then updates it’s Twitter. However, it can only tweet two words, “tap” and “.”, depending on the pressure you exert.
It’s quite [...]


Journalists and Social Media: Magazine Writers hate Twitter

Cision and Don Bates of George Washington University have recently conducted a research on Print and Web Journalists’ usage of social media for researching and reporting stories. Results are based on 371 responses from September 1, 2009 to October 13, 2009.
There are approximately two thirds of all journalists and writers using social networking sites (e.g. [...]


Funny Viral Video: The Social Media Guru

The real “Social Media Gurus” don’t really speak like this, but very similar. Reconsider when someone just come up and tell you how they can create you or your company a social media strategy just because they have so many followers on Twitter and how great and popular they are on social media.
This video is [...]


Sex Sells: Summary of Carls Jr’s Social Media Campaign

Some of you might have already heard about this campaign in the US, I don’t have to explain further on how effective sex sells in advertising, it’s been creating buzz on many social media channels. It is a campaign by Carls Jr. a fast food restaurant chain in the US, they have been using sex [...]

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A Little Something About Tim:

Tim Ho

I'm a Regional Digital Strategist at Ogilvy 360 Digital Influence APAC. I love web designing, data visualization, latin music, cooking, painting, inventing new drinks, and monkeys. Here is my main blog where I share social media news, ideas and insights. I also have a more personal blog called Tim Ho's Monkey!

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