Around Christmas time 2009, Domino’s pizza launched this smart social campaign called The Pizza Turnaround. The main idea of the campaign is to gather feedback of the taste of their pizza through social media, and they would create new pizza recipe with the comments. Commenting on public network like Twitter would create word of mouse [...]

So you’ve got the education that you needed, the knowledge that you wanted, and the position that you are interested in. Time to send out your well-structured and perfect written cover letters and CVs. Wait, have you Googled yourself yet? According to a recent survey done by CareerBuilder.co.uk, most of the employers these days screen [...]

I’m not a good listener in conversations, but I’m pretty sure I’m the best listener on others’ conversations in public places. I was at a dinner tonight in a local restaurant, just one of those casual Hong Kong restaurant and I got inspired by some random influencers. So people from the table behind me were [...]

It’s not surprising that social networking sites are becoming more and more important for most Internet users. Most of the teens these days own a Facebook profile, for both networking and playing online games. Teens are extremely active on Social Media From a recent research conducted by Pew Internet, 63% of teens in America go online [...]

Rambler is the only pair of shoes in the world that owns a Twitter account, designed and created by artist and technology savvy Ricardo Nascimento. These’s a sensor inside the sneakers that tracks movements, then updates it’s Twitter. However, it can only tweet two words, “tap” and “.”, depending on the pressure you exert. It’s [...]

Cision and Don Bates of George Washington University have recently conducted a research on Print and Web Journalists’ usage of social media for researching and reporting stories. Results are based on 371 responses from September 1, 2009 to October 13, 2009. There are approximately two thirds of all journalists and writers using social networking sites [...]

The real “Social Media Gurus” don’t really speak like this, but very similar. Reconsider when someone just come up and tell you how they can create you or your company a social media strategy just because they have so many followers on Twitter and how great and popular they are on social media. This video [...]

Some of you might have already heard about this campaign in the US, I don’t have to explain further on how effective sex sells in advertising, it’s been creating buzz on many social media channels. It is a campaign by Carls Jr. a fast food restaurant chain in the US, they have been using sex [...]

More people are using Social Media as a major channel to do self-branding because reputation is all about word-of-mouth, and social media can generate the positive “word of mouse” if it’s done right. If you’ve ever considered managing your own online reputation through social media, here’s 15 advantages compiled by my colleague Ashleigh Flower (@mercuryplanet) [...]

Lately, I’ve been hearing more and more people considering blogging, especially the ones who are on Twitter. The truth is, if you’ve ever thought about starting one and haven’t yet, why not? It doesn’t cost you anything to start and you can get a feel of what blogging is all about. Below are 5 reasons [...]