Some of you might have already heard about this campaign in the US, I don’t have to explain further on how effective sex sells in advertising, it’s been creating buzz on many social media channels. It is a campaign by Carls Jr. a fast food restaurant chain in the US, they have been using sex [...]

More people are using Social Media as a major channel to do self-branding because reputation is all about word-of-mouth, and social media can generate the positive “word of mouse” if it’s done right. If you’ve ever considered managing your own online reputation through social media, here’s 15 advantages compiled by my colleague Ashleigh Flower (@mercuryplanet) [...]

Lately, I’ve been hearing more and more people considering blogging, especially the ones who are on Twitter. The truth is, if you’ve ever thought about starting one and haven’t yet, why not? It doesn’t cost you anything to start and you can get a feel of what blogging is all about. Below are 5 reasons [...]

On 1st January, actor and writer Stephen Fry wrote the farewell tweet and said he will temporary “switch off most of my connections with the outside world”.
Stephen Fry was the UK second most influential twitterer who tweets everywhere he goes with his one million followers, he stopped tweeting because he has to work on his novel, and he thinks Twitter distracts him from achieving it.

Happy new year everyone, this is my first blog post in 2010 and I would like to start off this year with this ebook I just completed. 2010 is going to be the year of social media, I hope “Social Media Basics for Executives” will help organizations make the right decisions in social media. Don’t forget to share it with others if you like it!

As I see more and more “social media agencies” out there, I started to look into what they are offering their clients with their so-called “social media marketing” campaigns and I realized what they do are basically the same as prostitution. It’s wrong, but many agencies do it Many of these agencies do only tactical [...]

I always think it’s interesting to see movies’ online mentions because movie business rely so much on Word on Mouth. I believe that “word of mouse” can somehow reflects how the movies are doing. You might also want to check out my previous post “Social Media Mentions of Movies predict Revenue“. Avatar is obviously ahead [...]

Although more and more people use private messaging or instant messaging on social networks these days, it is not a surprise that email is STILL the most popular channel for sharing information online. A recent research conducted by SocialTwist (creator of the social media sharing widget Tell-a-Friend) shows that Yahoo Mail is still the big [...]

Our full page colour ad is on page 30 of Wall Street Journal Asia today! My teammates and I are very excited about it. We are hosting the third webinar in our “Executive Guide to Social Media” series. We will have John Bell, Global Managing Director for Ogilvy 360 Digital Influence and Jamie Moeller to [...]

Although I don’t count Twitter as an Instant Messaging service, it’s interesting to see this statistic published by Palo Alto Network few days ago. In the report, they put Twitter together with other popular IMer like msn, facebook chat, google chat and meebo. Surprisingly, they all went up since Spring this year, and even more [...]