All posts tagged Tim Ho


How to create viral videos?

Working in an agency, and being in the leading social media team in Asia Pacific, there are a few common questions that I always get. “How to make my video viral” is one of the most popular ones that comes up all the time, clients even tried to pay us for a “formula” to make things viral. I’m about to give you the answer, for free, which might not answer Read More...


Free Tool: Global Web Index Lite

GlobalWebIndex has recently launched a free tool that allows users to quickly get a snapshot of their data on social media insights, this free tool was built based around the data they have gathered from Wave 2 database from January 2010. The latest data, Wave 3 from July 2009 is only available for GlobalWebIndex clients. This tool comes very handy when you are looking to create quick slides with valuable Read More...


Is Social Media Killing Email Marketing?

This is the question that most Digital Marketers have thought about. In a recent research by Sherastone, only 2 digital marketing “tactics” had increased in budget in 2009; they are email and social media. Social Media is NOT killing Email Marketing I don’t think email marketing is dying. I think marketers need to really see social media as a strategy, and email marketing can be one of the “social media Read More...


Great Ad Parody: Specsavers ‘The Specs Effect’

Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage of all the buzz AXE has. The original Ad by AXE And here’s the Specsavers’ Read More...


Report: Social Media and Small Businesses

I’ve seen more and more local success by adopting social media to local SMEs, although what they do are rather tactical and advertising focused, they started to see more and more value from social media. According to a recent study by Small Business Success Index, small businesses has doubled their social media adoption from 12% in 2008 to 24% in 2009. Many Small Biz just want to “be on it” Read More...


Photos: Tweetup with Brian Giesen and Tom Smith

[nggallery id=4] Thanks everyone for attending the Tweetup from last Tuesday (March 2nd), also hope our 3 guests Brian Giesen, Tom Smith and Jenny Armshaw-Heak had fun. More than 20 people joined the tweetup and I’m glad most of us had a chance to meet each others. Would also like to thank the venue sponsor RED SoHo and @GeoffTwitchen for arranging the “Tweetup Corner” for us!


Event: Tweetup with Brian Giesen and Tom Smith

I will be hosting my 2nd tweetup of 2010 on March 2nd. This tweetup is going to be a little different from the previous ones, we will have 2 special guests (actually 3) this time. Brian Giesen @bdgiesen is my colleague in Ogilvy who’s based in Sydney Australia,  he’s is an award-winning, founding member of Ogilvy’s 360 Degree Digital Influence group and passionate word of mouth marketing practitioner. Brian is extremely Read More...


Toyota recalls? Garage door company laughs

Dansk Port Teknik (DPT), garage door company recently worked with agency JWT Copenhagen this creative advertisement that really takes the most out of Toyota’s recall. This ad promotes 20% off on all garage doors, for Toyota owners only along with the broken garage door. Marketing/ advertising industry is often cruel. It’s been only a week, Toyota loses more than $20 billion in market share and recalls couple million cars, companies Read More...