Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage of all the buzz AXE has.

The original Ad by AXE

And here’s the Specsavers’ ad

This is a viral piece was posted on the same day as the iPad released. Jakob Hammarback and Jon Wingard created the iSandwhitch 4G as an experiment to see if it can go viral. It is a video showing how they use different ingredients all put together on a piece of bread to create the same shape of the iPhone.

On their blog, they said the video got them 4403 visits on the first day they uploaded. It has more than 18,000 views on youtube now and growing. Creative idea and smart timing!

There have been many viral websites lately that requires users to upload images of themselves, most of these websites have face detection script on it which allows them to add funny and special effect to the faces.

This one is a little bit different, instead of adding effects to images, this creates a movie about you. It is campaign by Sweden’s TV licensing body Radiotjänst.

You can choose to upload an image of using the Webcam, I picked to use the webcam.

Start with people waiting to know who the "Hero" is

Still waiting...

The hero is... Tim Ho! Trying to look serious in the office.

Everyone loves me

I'm everywhere

Artists make paintings of me

At the end of the movie, it requests Swedish ID #

The film quality is very well done.

You can try creating your own movie here.

The real “Social Media Gurus” don’t really speak like this, but very similar. Reconsider when someone just come up and tell you how they can create you or your company a social media strategy just because they have so many followers on Twitter and how great and popular they are on social media.

This video is going viral now, thanks @thomascrampton for sending it!

I was lucky enough to have the chance to interview the CEO and founder of the SC Storage (時昌迷你倉), Kevin She. SC storage was founded in 2001, the first storage company in Hong Kong, it is also one of a few Hong Kong successful cases using social media.

Kevin is passionate about social media himself, he doesn’t use social media as a channel to generate sales, instead, he chose to engage with local people who are active on Social Media, using Twitter and Facebook Page as main channels to develop real friendship with them.

As I mentioned in my presentation Social Media Basics for Executives, companies should never buy coverage on social media, they should actually engage with targets to build long-term relationships. No matter how much Kevin’s competitors invest in advertising, I would still go for SC storage when I need storage spaces because I’m connected with him through social media, and that’s the true power of social media for SMBs.

Link to the video we talked about during interview, the TV ad that went viral on Youtube: Cantonese Only

I actually laughed out loud on this one. Very funny concept and the actors are great! It is a spoof viral video created by Lineline TV and posted on January 5 (Day of Google announcing Nexus One, it’s trending on Youtube right now with about 200 thousand views and 1077 good ratings.

Below are some of the features of the “Fxck you iPhone”:
- Texts Asses to iPhone users
- Audio Neutralization
- Optimized urination interface
- Send tools to dangerous alleys

We should be careful at iPhanatics meetups from now on!

Oren Lavie’s stop motion music video “Her Morning Elegance” has always been one of my faviourite videos. If you haven’t seen it yet, here it is.

And here’s an ad of Comcast, which is a remake of “Her Morning Elegance”

Although Comcast’s ad is just a spoof, I think they actually did a good job on adding digital animations to the sequence. What do you think?

I know there have already been enough content online about Michael Jackson after he passed away on 25th June 2009.
Although I am a fan of the King of Pop, I’m sharing this video because of it’s viral aspects which have got more than a million views on Youtube in 10 days. More than 300 dancers performed in this dance tribute, fantastic job!

Have been looking at viral campaigns a lot lately, hope you’re not bored watching them yet. This one is another good one I found by Tabasco. This 40 seconds video with Greek background music got Tabasco more than 10,200 views since April 30th. Very smart idea as viewers would most likely watch the whole clip and notice Tabasco at the end.

Animals are always used in Ads. Like the old Cadbury viral video from 31 August 2007, ICC World Twenty20 is using Gorilla again, but this time, they are playing cricket. It’s only been 4 days to a week since it’s uploaded, so far around 6000 views, will it go viral?