From their Vimeo post:

The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof.

Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds.

The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop choreography based on the concepts of growth, sharing, sending and receiving.

Directed by Nathan Drabsch, the performances were shot over one day using two RED Epic cameras, capturing the action at high speed. All design, editing and post production was done in-house by The DMCI team. We worked closely with composers and audio designers Mark Brandis & Jeff Black from ism studios, to create a unique score that perfectly compliments the performances.

As a whole, the focus is on the dancers as they create and interact with abstract forms in a vast unknown world. Their own movements determine the creation and final destruction of these elements. Their own paths of communication and creative expression have come full circle, and all that remains is the individual.

CREDITS

Created by The DMC Initiative (DMCI)

Contact: hello@thedmci.com.au

Creative Director / Director: Nathan Drabsch

Producer: Amy Nguyen

Editing, Design, 3D & Compositing: The DMCI – Brecon Littleford, Bernard Tan, Nathan Drabsch

AUDIO

Composition & Sound Design: Mark Brandis and Jeff Black @ ism studios

Contact: mark@ismstudios.com.au

CREW

Director: Nathan Drabsch

DOP: Simon Chapman

Camera Operators: Aaron Haberfield & Glen Cogan (Enigma)

Producer: Amy Nguyen

Talent Co-Ordinator/Production: Briony Luschwitz (Motion Picture Company)

Gaffa/Lighting: Steve Scholfield

Best Boy: Andrew Ward

Hair Stylist: Elizabeth Vo

Make Up Artist: Angela Vien-Debetaz

Cameras supplied by Lemac and Enigma

DANCERS

Sarah Seville

Natasha Marconi

William Sanchez

Christopher Van Doren

Amy Campbell

Charles Bartley

Thi Nguyen

Contact:

Belinda Mayne (Executive Producer)

belinda@thedmci.com.au

+61 2 9439 4111

thedmci.com.au

Coca-cola has been using similar way to create these “happiness” videos by capturing how people react when the surprises happen. This is the latest one they’ve done in a store in Brazil.

Lurpak launched this branded campaign “The Hungry One” with this perfect ad, I just love every shot and sound of this piece. You can learn more about this campaign on their Facebook and Twitter page!

Very impressive beat box skill. Created by DDB France, the video for Urban Music Channel Trace tries make a viral effect, however, it’s always hard to get the balance between branded content, most people won’t even know get the short brand message at the end.

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday.
I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle.

The experience of the miners in Chile is now turning into a movie, one of the best films of all times (in my opinion) Cast Away is just about a person struggling, the homeless person with the “Golden Voice” Ted Williams recently landed a job because of his “struggles”.

Keeping this human behavior in mind will not only benefit PR related tasks, in fact, if you look into some of the great marketing campaigns (both offline and digital), many of them have included the element “struggle” in the strategy. On top of that, almost all NGOs rely on people’s interests in struggle to get their words out.

Amazing idea created for Huggies’ Little Movers Diapers, don’t you just love the visual effects and the details around it? Below are the detail information about this piece.

Agency: JWT, New York
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Daniel Gonzalez
Head of Art: Aaron Padin
Title Animation: Chadwick Whitehead
Director of Integrated Production: Clair Grupp
Director of Brand Production: Joe Calabrese
Senior Integrated Producer: Owen Katz
Assistant Producer: Mike McLoughlin
Business Director: Karyn Rockwell
Account Executives: Aissatou Balde, Raymond Lynch

Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Lisa Margulis
Senior Executive Producer: Jeff Scruton
Producer: Nicholas Wrathall
DP: Hoyte van Hoytema

Visual Effects and Editorial: MassMarket, New York
Executive Producers: Rich Rama, Justin Lane
Producer: Nancy Nina Hwang
Associate Producers: Marcus Lansdell, Justin Romero
Editor: Cass Vanini
Lead Flame: David Parker
Senior Flame: Jamie Scott
CG Supervisor: Damon Ciarelli
CG Lead: Andy Jones
CG: Todd Akita, Jonah Friedman, Soo Hee Han, Xuan Siefert
CG Modeler: Tom Cushwa
CG Previz: Ian Brauner
Tracking Lead: Joerg Liebold
Tracking: Denis Trutanic
Flame: Joanne Unger
Junior Flame: Jeen Lee, Adam Flynn

Audio Post: JWTwo
Sound Mixer: Andy Green
Music Producer: Dan Burt
Audio Producer: Greg Tiefenbrun

Animation Company: Buck, New York
Executive Producer: Kate Treacy, Anne Skopas
Producer: Kevin Hall
Creative Director: Orion Tait
CG Supervisor: Lars Holmgren
3D Generalist: Kevin Couture, Arvid Volz, Dave Soto
CG Lead/Modeling/Comping: Ryan O’Phelan

More and more brands are using Youtube Annotation feature to create interactive videos that give more experience to users. This is a new one by Samsung promoting their mobile phone Galaxy Player 50.

Working in an agency, and being in the leading social media team in Asia Pacific, there are a few common questions that I always get. “How to make my video viral” is one of the most popular ones that comes up all the time, clients even tried to pay us for a “formula” to make things viral. I’m about to give you the answer, for free, which might not answer your question.

The word “viral video”

I was in a discussion with Thomas Crampton and John Stauffer few weeks ago about viral videos, they both made a really good point about how people slowly think that “viral video” is a noun or a category of video, videos that get easily spread around the Internet. Truth is it’s the other way around, they are called viral videos because they went viral, not because they were produced viral. “Viral” is the adjective used to describe a video that went popular.

My Formula

I don’t have the formula to create viral effect, no one does. Videos don’t go viral by luck, but no one can promise “viralness” before it happens. It’s like parents wanting their child to be the world’s champion for swimming, they could do whatever to try, spend tons of money to get the best trainer in the world, but the trainer can not say that he’s training a “World’s Champion Child” until he actually becomes the world champion.

Although I don’t have a formula…

Below are some of the important elements I found in previous videos that went viral for your reference:

Unexpected (but at the same time viewers can relate to their daily lives): Popcorn with Cellphones

Extremely Cute: Bob Marley Baby

Extremely Funny: The Sneezing Baby Panda

Doing certain things that viewers can’t/ wouldn’t do: Will it Blend

Stealing fame: Re: @aplusk | Old Spice

Cool or sexy or Environmental – helping viewers to reflect the personalities they want to become: Agent Provocateur

Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage of all the buzz AXE has.

The original Ad by AXE

And here’s the Specsavers’ ad

This is a viral piece was posted on the same day as the iPad released. Jakob Hammarback and Jon Wingard created the iSandwhitch 4G as an experiment to see if it can go viral. It is a video showing how they use different ingredients all put together on a piece of bread to create the same shape of the iPhone.

On their blog, they said the video got them 4403 visits on the first day they uploaded. It has more than 18,000 views on youtube now and growing. Creative idea and smart timing!