After the coke vanilla mistake, they should be have learned what they’d done wrong. Coke zero is marketed as a “sugar free” coke, and “Zero calories” coke in North America. It is smart to have this variation to suit the trend of “fitness” and “healthiness”. Sex sells! Coke created this male-targeted campaign to attract more [...]

Have been looking at viral campaigns a lot lately, hope you’re not bored watching them yet. This one is another good one I found by Tabasco. This 40 seconds video with Greek background music got Tabasco more than 10,200 views since April 30th. Very smart idea as viewers would most likely watch the whole clip [...]

Being part of Ogilvy, I’m proud to share the success of their new campaign by Ogilvy Paris. With the weather getting warmer, it’s the best time for Perrier to launch this creative TV and print campaign, “melting perrier”. The video was uploaded to Youtube on April 23rd, and there have been 2300 views (plus other [...]

Animals are always used in Ads. Like the old Cadbury viral video from 31 August 2007, ICC World Twenty20 is using Gorilla again, but this time, they are playing cricket. It’s only been 4 days to a week since it’s uploaded, so far around 6000 views, will it go viral?

College Humor showcases original funny videos, as well as pictures and videos submitted by fans. Recently created a successful viral video campaign called “We Didn’t Start The Flame War”. Since April 20th, the video has already received over 13,100 Diggs, 11,000 StumbleUpon thumbs up, and over 1 million views.

Phone company NET10 created this campaign called “My Cell phone company is evil” promoting No Bills, No Contract, No Evil prepaid mobile phone service in the US. I think the “evil effect” in the video is digital but it’s not confirmed yet. This video is similar to the cellphone popcorn campaign, has high viral potential [...]